![]() Currently, many YouTube creators often upload a separate video - on dedicated dubbing channels - for every audio language option. Last week, YouTube announced that it would be bringing the feature to all creators. MrBeast was part of the original tests in Spanish, and testing has expanded gradually - in December 2022, audio tracks were launched for select videos in regional Indian languages. In 2021, Google began testing a feature called “audio tracks,” which allows viewers to choose between multiple dubbing options on a single video. YouTube has been developing systems to support multilingual content for years. Unilingo now handles dubbing and content operations for Veritasium in seven languages. The Spanish version of his viral video about shade balls in a reservoir has over 16 million views. ![]() In the five years since, Veritasium’s Spanish channel has earned Muller more than $50,000 in additional revenue, and been viewed more than 200 million times. In 2018, Muller hired Unilingo to dub his English-language videos in Spanish, and launched Veritasium en español, separate from his main channel. He runs the popular, science-focused channel Veritasium, which has over 13 million followers. One of the earliest YouTubers to create dubbed content on the platform was Derek Muller. “There was a lot of skepticism in the beginning,” Mansorian said, describing the six-month process of convincing her to take the gig. Unilingo also contracted Junko Takeuchi, who voices the lead in the anime series Naruto, to be the Japanese voice of MrBeast. For MrBeast en Español, Mansorian hired one of the voice actors who had done the Spanish-language dubs for the Spider-Man films, adding another layer of intrigue. The company works hard for those extra views, often paying top dollar for famous voice actors. Unilingo typically charges an upfront translation fee, and takes a 10% cut on future ad revenues from the dubbed channels. It currently has 23 million subscribers, with its most popular videos nearing 100 million views. ![]() “We just started doing this six months ago, and it’s crazy how viral some of these videos have been,” MrBeast had said on a podcast in March 2022, describing his Spanish-language channel titled MrBeast en Español. The Spanish-dubbed MrBeast channel has drawn millions of viewers. It’s a global phenomenon, and one that’s taking place with minimal help from the established language service providers (LSPs) that dominate the entertainment industry. The 9-year-old Russian YouTuber, Like Nastya, has created nine different dubbed channels, expanding into Bahasa Indonesia, Korean, and Arabic to reach over 100 million non-Russian subscribers. The Japan-based YouTube channels Pokémon Asia Official (Hindi) and Pokémon Indonesia have drawn 15 million subscribers by uploading episodes dubbed in Hindi and Bahasa Indonesia. In India, YouTuber Harsha Sai has reached an additional 12 million subscribers by dubbing videos from his native Telugu in Tamil and Hindi. Mansorian and his company lead a growing social media-dubbing industry focused entirely on creators. “If you take the top 10,000 YouTube videos by performance and dub them in 20-plus languages, you could easily unlock an additional half a trillion to a trillion views,” he told Rest of World. For Mansorian, the business opportunity is clear. Mansorian estimates Unilingo has generated nearly $10 million for creators by re-releasing their content, dubbed and circulated in other languages.Īccording to YouTube, as much as two-thirds of the total watch time for a creator’s channel comes from outside their home region. More recently, Unilingo onboarded its first TikTok creator (Mansorian did not disclose their name, but said the move was part of the company’s expansion into short-form video). Mansorian’s company, Unilingo, brought MrBeast onto its roster a few weeks later - it now has similar deals with major channels like Dude Perfect, PewDiePie, and Jubilee. It has been a remarkably successful pitch. Mansorian’s pitch to MrBeast was to expand beyond English through dubbing, and repackage his content for the other 87% of the world. Jimmy Donaldson, known on YouTube simply as MrBeast, runs the fifth-biggest channel on the platform, with over 130 million subscribers - all tuning in for English-language content. In the spring of 2021, Farbod Mansorian temporarily moved from his home in Los Angeles to Greenville, North Carolina to pitch one of YouTube’s biggest stars an unexpected idea: taking his act into Spanish.
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